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UK invoice records from one retailer show same-day clusters and fewer 1–7-day gaps between shopping days under calendar controls in 2010–2011

We test the timing of positive invoice records from one UK online retailer. We use UK customer records from January to November in 2010 and 2011 in UCI Online Retail II. There are 15,438 and 14,623 invoice events. In each year, we first count return gaps between invoices. We then merge all invoices from the same customer and date into one shopping day. Calendar controls keep each customer’s monthly count and each store day’s total fixed. A second control also keeps each customer’s weekday counts fixed within each month. Under this second invoice control, 1,701 and 1,303 same-day gaps are 2.12 and 1.95 times their exact expected counts. After daily merging, 47.7% and 46.3% of gaps within a month are 1–7 days. The corresponding fixed-margin day controls give means of 58.3% and 58.6%. The differences are 10.5 and 12.4 percentage points. Removal of the most frequent 1% of buyers leaves this day-level deficit. Thus same-day invoice clusters and wider gaps between shopping days occur in the same records under two specified conditional tests. The tests use different event units and constraints. They do not identify a causal effect of daily merging. Invoice times can reflect store operations, and many customers are wholesalers. The two periods share customers and are not independent samples. The package contains the original data, all random draws, code, checks, figures, and offline repeat instructions.

human dynamics · purchase timing · event definition · retail data · calendar controls · conditional randomization · Curveball

Admitted 5 citing publications

References

7
  1. usesdoi:10.24432/C5CG6D

    We use the original Online Retail II workbook and retain its CC BY 4.0 attribution to Daqing Chen.

  2. doi:10.1287/mksc.2014.0873

    This study shows why purchase clustering can matter for customer value models. We do not test its predictive claim.

  3. doi:10.1140/epjds/s13688-018-0133-0

    This work describes individual and collective temporal shopping profiles. Our contribution is a conditional audit of invoice and shopping-day records.

  4. doi:10.1088/1367-2630/14/1/013055

    This work separates calendar rhythms from bursts in human activity. It motivates explicit calendar controls.

  5. usesdoi:10.1038/ncomms5114

    We implement Curveball trades for binary customer-by-date matrices with fixed row and column totals.

  6. usesdoi:10.1103/PhysRevE.91.042812

    This work gives the uniform stationary distribution of Curveball. Our chain retains failed and self trades as no-change steps.

  7. doi:10.1103/PhysRevE.94.039902

    Erratum to the Curveball uniform-sampling proof.

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